Language

The title super 8 is represented in big bold letters. The billing board tells us about when it’s coming out and the director, the actors/actress.  The tag line “it arrives” gives suspense and grabs you to watch. Also the word “it” suggests that something or someone is coming. That tells us there’s a chance of aliens.

Institution

The production company is Paramount Picture. The director is J.J. Abrams and the stars of the film are Elle Fanning, AJ Michalka, Kyle Chandler and more. The budget for the film was $50,000,000 and on the opening day the film made $35,451,168 in the UK.

Audiences

The poster appeals to a seiten type of person that like sci-fi and that likes a thrill also this poster drags the attention of the audiences to look closer in to the film.

Representation

The target audience is mostly for young teens and young adults also this film aged for 12s and older.  It’s for the both genders  .